Beit Al Khair Intensifies Preparations for Its Ramadan Campaign “Haqqun Ma‘loom 3”
- By Media
- 06-02-2026
Beit Al Khair has intensified its preparations to implement its Ramadan campaign, “Haqqun Ma‘loom 3,” setting an ambitious target of spending approximately AED 70 million to support more than 65,000 eligible families and individual cases.
This comes through the development of a comprehensive and integrated plan to ensure the efficient execution of Ramadan projects and the achievement of their humanitarian goals.
Mohammed Abu Rahima, Assistant Director General for Administrative Affairs and Financial Resource Development at the association and Head of the Ramadan Campaign Committee, affirmed Beit Al Khair’s full readiness across organizational, administrative, and logistical aspects. He stated:
“The association has formed specialized work teams for each project under the campaign and established clear coordination mechanisms between departments and branches, supported by precise timelines to ensure smooth workflow and faster disbursement and distribution procedures, particularly in light of the increased number of beneficiaries during the holy month of Ramadan.”
He added:
“On the field and logistical level, the association began early contracting with suppliers, preparing Ramadan tent sites, completing all required permits, and developing daily operational plans to manage the flow of fasting individuals, ensuring organized distribution and the safety of beneficiaries and volunteers. With regard to the ‘Iftar Saem’ project, Beit Al Khair has prepared an integrated system for meal distribution in cooperation with 70 approved kitchens, in compliance with the highest health standards, and deployed on-site supervision teams to oversee daily distribution inside tents and at various locations, with the aim of distributing more than 66,550 iftar meals daily throughout the holy month.”
Abu Rahima also highlighted Beit Al Khair’s focus on technical and media readiness for the campaign, saying:
“The association has strengthened its donation reception channels across branches and digital platforms, updated its electronic systems for managing beneficiary data and linking them to disbursement and distribution mechanisms to ensure accuracy and speed, and developed a comprehensive media plan to introduce the campaign to the community and encourage participation. This reflects the association’s commitment to delivering high-quality, sustainable services that embody the values of solidarity and compassion during the blessed month of Ramadan.”
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