In 1989, an elite group of businessmen in Dubai come up with a humanitarian initiative of seeing an association of public benefit to operate exclusively in the UAE, using the state-of-the-art technical and administrative tools.
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"Basma/Smile" program is intended to gratify eligible segments of the society, such as the orphans, aged, and people of determination. It is meant to put a smile on their faces, enhance their trust in their society and to encourage them to positively integrate in life.